The Proceedings of the ASEAN School of Business Network International Conference

Volume 1, Tahun 2024

The Proceedings of the ASEAN School of Business Network International Conference (ASBNIC) merupakan acara tahunan yang mempertemukan akademisi, peneliti, dan profesional. Tema-tema utama yang ditampilkan dalam Prosiding ini antara lain:

Akuntansi & Manajemen Keuangan
Manajemen Sumber Daya Manusia
Manajemen Pemasaran
Strategis, Manajemen Operasi, dan Manajemen Teknologi
Ekonomi
Kewirausahaan dan Ilmu Sosial

Bergabunglah bersama kami untuk pidato utama yang mendalam, presentasi penelitian, dan sesi interaktif yang bertujuan untuk mendorong kolaborasi dan pertukaran pengetahuan. Semua makalah yang diterima akan diterbitkan dengan akses terbuka, memastikan ketersediaan global.

Untuk rincian lebih lanjut dan pendaftaran, kunjungi situs web kami atau hubungi kami di info@aseansbn.org.

Vol 2 (2025): Volume 2, Tahun 2025

Diterbitkan: 2025-12-14

Building a Future-Ready Public Sector with AI: Enabling an Actionable AI Framework

Norazlin Mohd Nor, Mior Harris Mior Harun, Norzanah Mat Nor (Author)

1 - 23

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AI-Powered Recommendation Systems and Customer Engagement Among International Students in Malaysia: The Mediating Role of Perceived Trust

Ghaith Abdulridha Mubdir, Sharizal Hashim, Nadzirah Rosli (Author)

24 - 34

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Reconstruction and Validation of Sustainable Supply Chain, Risk Management and Sustainable Performance Using Factor Analysis: Evidence from SMEs in Indonesia

Siti Nursyamsiah, Muhammad Saddam Sofyandi, Annisa Sayyidah Amin (Author)

35 - 46

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In What Ways Does Artificial Intelligence Support Managers to Pursue Business Model Innovation?

Anjar Priyono (Author)

47 - 60

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Planning, Organizing, Leading, and Controlling in Islam: A Value-Driven Approach to Organizational Management

Roidah Lina, Ummu Savira Maulida Akhmad (Author)

61 - 82

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Digital Lending: The Role of Rationality, Experience, and Behavioral Intention to Re-Applied P2P Lending in Yogyakarta

Dinda Sukmaningrum (Author)

83 - 97

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Digital Innovation in Action: How GHR Inc.’s Approach Excels in Transforming Value Creation and Enhancing Value Proposition

Berliando Rahmadanto Pamudya (Author)

98 - 110

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Reinventing the Flow: Adaptive Strategies in a Disrupted Sanitation

Honesty Artanty (Author)

111 - 123

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Digital Transformation and Marketing Integration in Franchise Minimarkets: Strategic Insights from Indonesia’s Retail Leaders

Fitri Rahayu Anggorowati (Author)

124 - 135

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AI and Big Data in E-Commerce: Amazon’s Digital Innovation in Its Operational Processes

Rahmatin Sabila Rizqy, Nevlin Sheva Nabilla (Author)

136 - 149

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Hospital Digital Transformation for Healthcare Excellence: Overcoming Challenges toward Sustainable Service

Urip Evin Nurhani, Febriana Endah Sari (Author)

150 - 161

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Telemedicine and Beyond: Halodoc’s Digital Supply Chain Strategy for Better Medical Access and Quality in Indonesia

Anissa Pranadewi (Author)

162 - 174

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Sustainable Manufacturing Transformation at Unilever: Comitment to Environmentally Friendly Production

Tedi Haryanto (Author)

175 - 182

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Technology Innovation in F&B Supply Chain: J.CO Digital Transformation as a Competitive Strategy

Aliya Khoirunnisa (Author)

183 - 193

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Does Storytelling Spark Empathy and Drive Prosocial Consumption in Social Crowdfunding? Evidence from KitaBisa’s Crowdfunding Campaigns

Hendy Mustiko Aji (Author)

194 - 204

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Unpacking Trust in AI-Based E-Commerce: An Integrated Model of Cognitive and Psychological Drivers of Purchase Intention Among Gen Z Shopee Users

Arif Hartono (Author)

205 - 225

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The Influence of Halal Certification, Halal Awareness and Brand Image on Halal Food Product Purchase Intention in Indonesia

Muhammad Sayyid Hanif, Budi Astuti (Author)

226 - 238

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Sustainable Marketing Strategy: Building Brand Image and Sustainable Purchase Intention in the Cosmetics Industry

Ratna Roostika (Author)

239 - 253

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Beyond Popularity: What Really Drives Brand Perception in Tiktok Influencer Marketing?

Alldila Nadhira Ayu Setyaning, Dewangga Arya Waskita, Pahlevi Wirandamukti (Author)

254 - 268

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Enhancing E-Commerce Experience with Augmented Reality: The Impact on Purchase Intentions in Indonesia

RR. Siti Muslikhah (Author)

269 - 283

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Can Justice in Public Services Affect Complaints and Behavioral Intentions?

Albari Albari, Anas Hidayat (Author)

284 - 292

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From Experience to Endorsement: Determinants of Satisfaction and Intention to Recommend International Student Mobility

Istyakara Muslichah , Ahmad Zaki Maajid (Author)

293 - 309

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Toward Islamic Wealth Management: Insights from Islamic Family Financial Socialization

Wan Rasyidah Wan Nawang , Fuadah Johari, Syadiyah Abdul Shukor, Syahidawati Shahwan, Mahdhir Abdullah (Author)

310 - 320

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Digital Faith Meets Sustainability: The Role of AI and Religiosity in Shaping Green Purchase Intentions in Bangladesh

Nabila Islam, Hanim Bt Hj Misbah (Author)

321 - 334

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A Narrative Review of Influencer Marketing: The Role of Credibility and Emotional Engagement in Shaping Gen Z's Purchase Intentions

Ummu Savira Maulida Akhmad (Author)

335 - 345

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CUSTOMER RETENTION THROUGH BRANDING AND SERVICE EXCELLENCE IN LOCAL COFFEE SHOPS IN YOGYAKARTA

Muhamad Khalief Syuhada (Author)

346 - 352

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Buy Now, Pay Later and the Digital Lifestyle: An STP Analysis of AlloBank’s Strategy for the Gen Z Market

Dewita Putri Maharani, Fatia Hikmawati (Author)

353 - 361

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Factors Influencing TikTok Video Advertisements on Intentions to Enroll in Higher Education Institutions Among Generation Z’s Middle Eastern Students in Malaysia

Sara Fawzi Aboushehata, Wan Rasyidah Nawang, Eizan Azira Mat Sharif (Author)

362 - 371

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The Rise of Digital Banks in Malaysia: Discussion on Industry Impact and Strategic Insights

Mohd Shukor Harun (Author)

372 - 382

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Financing Risk in Islamic Rural Banking in Indonesia: Internal and External Factors Determining

Sutrisno Sutrisno (Author)

383 - 395

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Accountıng And Financial Management Digital Competence of Malaysian Future Accountants

Mohammad Noor Osman, Siti Zaidah Turmin, Saidatunur Fauzi Saidin, Mohd Mohid Rahmat (Author)

396 - 405

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What Happens After The Announcement Of The Launch Of Danantara On Indices In Indonesıa?

Mellisa Fitri Andriyani Muzakir (Author)

406 - 416

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Strategic Sustainability through the RBV Lens: ESG as a Moderator in the Link Between Environmental Innovation, Sustainable Supply Chains and Financial Performance

Dessy Isfianadewi (Author)

417 - 430

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The Role of Corporate Governance Mechanism and Green Innovation on Firm Performance

Khoirina Noor Anindya (Author)

431 - 441

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External Shock and Industry Resilience: The Contagion Effect of Trump Retaliation Tariff in the Indonesian Stock Exchange

Abdur Rafik (Author)

442 - 451

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The Effect of Financial Constraints and Financial Risk on Capital Structure with Profitability and Tangibility as Moderating Variables

Abdul Moin (Author)

452 - 462

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AI-Driven Disruption in Banking: OCBC’s Bold Move Toward Digital Service Optimization

Anisa Nur Hasanah (Author)

463 - 474

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Revisiting the EKC Hypothesis in Indonesia: The Role of Economic Growth, Coal Production, and Renewable Energy in Carbon Emissions

Katiya Nahda, Achmad Rizal (Author)

475 - 485

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Digital Cross-Border Trade Between Malaysia and ASEAN: A Comparative Digital Economy Framework Agreement (DEFA) Analysis

Hartini Mohammad (Author)

486 - 496

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Enhancing the Measurement of Financial Literacy: Integrating Digital Dimensions for Inclusive Financial Well-Being

Fuadah Binti Johari (Author)

497 - 509

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Hierarchy of Knowledge and Values in Management: A Qualitative Study Based on Literature Review

Yusuf Amri Amrullah, Dinda Sukmaningrum, Arika Mimanda (Author)

510 - 522

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Student Loan Repayment: A Global Review of Behavioural, Financial, and Policy Dimensions (2020–2025)

Nik Norsyarmimi binti Nik Noor Rezam, Fuadah binti Johari, Hanim binti Misbah, Wan Nurhanan binti Wan Suhaimi, Mohd Nazri bin Mohd Noor (Author)

523 - 535

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Does Digital Entrepreneurship Education Affect Students’ Interest in Digital Entrepreneurship?

Tri Lestari Wahyuning Utami (Author)

536 - 547

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Connecting the Dots: How Business Model Innovation Bridges Innovation Capability and MSMEs' Performance?

Baziedy Aditya Darmawan (Author)

548 - 565

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Exploring Entrepreneurial Mindsets and Aspirations Among Management Undergraduates

Hanifa Nur Fadhilla (Author)

566 - 579

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Digital Leadership for Building Digital Entrepreneurship of MSMEs

Muafi, Anas Hidayat (Author)

580 - 594

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Student's Readiness for the Industry: An Analytical of Digital Literacy Aspect

Reynaldi Dwi Junianta, Andriyastuti Suratman (Author)

595 - 610

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Ground Floor, Mirror, and Puzzle Piece: Salary Sensemaking Among Indonesian Gen Z

Jaya Addin Linando (Author)

611 - 625

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Generation Z's Expectations for Well-being in the Workplace: The Role of Work Meaningfulness and Gender Factors

Maisaroh (Author)

626 - 637

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Utilization of System Application and Product in Data Processing (SAP) to Support Employee Data Management Effectiveness

Luthfi Akmal Ramadhan, Arif Hartono (Author)

638 - 647

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From Abroad Learning to Sustainability Impacts: A TCCM-Based Research Agenda for Sustainability Knowledge Acquisition

Putra Endi Catyanadika (Author)

648 - 661

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