The Proceedings of the ASEAN School of Business Network International Conference

Volume 1, Tahun 2024

The Proceedings of the ASEAN School of Business Network International Conference (ASBNIC) merupakan acara tahunan yang mempertemukan akademisi, peneliti, dan profesional. Tema-tema utama yang ditampilkan dalam Prosiding ini antara lain:

Akuntansi & Manajemen Keuangan
Manajemen Sumber Daya Manusia
Manajemen Pemasaran
Strategis, Manajemen Operasi, dan Manajemen Teknologi
Ekonomi
Kewirausahaan dan Ilmu Sosial

Bergabunglah bersama kami untuk pidato utama yang mendalam, presentasi penelitian, dan sesi interaktif yang bertujuan untuk mendorong kolaborasi dan pertukaran pengetahuan. Semua makalah yang diterima akan diterbitkan dengan akses terbuka, memastikan ketersediaan global.

Untuk rincian lebih lanjut dan pendaftaran, kunjungi situs web kami atau hubungi kami di info@aseansbn.org.

Vol 2 (2025): Volume 2, Tahun 2025

Diterbitkan: 2025-12-14

Building a Future-Ready Public Sector with AI: Enabling an Actionable AI Framework

Norazlin Mohd Nor, Mior Harris Mior Harun, Norzanah Mat Nor (Author)

1 - 23

PDF (Inggris)

Abstrak View: 822,

PDF (Inggris) Download: 205

AI-Powered Recommendation Systems and Customer Engagement Among International Students in Malaysia: The Mediating Role of Perceived Trust

Ghaith Abdulridha Mubdir, Sharizal Hashim, Nadzirah Rosli (Author)

24 - 34

PDF (Inggris)

Abstrak View: 431,

PDF (Inggris) Download: 300

Reconstruction and Validation of Sustainable Supply Chain, Risk Management and Sustainable Performance Using Factor Analysis: Evidence from SMEs in Indonesia

Siti Nursyamsiah, Muhammad Saddam Sofyandi, Annisa Sayyidah Amin (Author)

35 - 46

PDF (Inggris)

Abstrak View: 248,

PDF (Inggris) Download: 124

In What Ways Does Artificial Intelligence Support Managers to Pursue Business Model Innovation?

Anjar Priyono (Author)

47 - 60

PDF (Inggris)

Abstrak View: 249,

PDF (Inggris) Download: 117

Planning, Organizing, Leading, and Controlling in Islam: A Value-Driven Approach to Organizational Management

Roidah Lina, Ummu Savira Maulida Akhmad (Author)

61 - 82

PDF (Inggris)

Abstrak View: 366,

PDF (Inggris) Download: 359

Digital Lending: The Role of Rationality, Experience, and Behavioral Intention to Re-Applied P2P Lending in Yogyakarta

Dinda Sukmaningrum (Author)

83 - 97

PDF (Inggris)

Abstrak View: 298,

PDF (Inggris) Download: 142

Digital Innovation in Action: How GHR Inc.’s Approach Excels in Transforming Value Creation and Enhancing Value Proposition

Berliando Rahmadanto Pamudya (Author)

98 - 110

PDF (Inggris)

Abstrak View: 298,

PDF (Inggris) Download: 127

Reinventing the Flow: Adaptive Strategies in a Disrupted Sanitation

Honesty Artanty (Author)

111 - 123

PDF (Inggris)

Abstrak View: 232,

PDF (Inggris) Download: 117

Digital Transformation and Marketing Integration in Franchise Minimarkets: Strategic Insights from Indonesia’s Retail Leaders

Fitri Rahayu Anggorowati (Author)

124 - 135

PDF (Inggris)

Abstrak View: 309,

PDF (Inggris) Download: 156

AI and Big Data in E-Commerce: Amazon’s Digital Innovation in Its Operational Processes

Rahmatin Sabila Rizqy, Nevlin Sheva Nabilla (Author)

136 - 149

PDF (Inggris)

Abstrak View: 838,

PDF (Inggris) Download: 374

Hospital Digital Transformation for Healthcare Excellence: Overcoming Challenges toward Sustainable Service

Urip Evin Nurhani, Febriana Endah Sari (Author)

150 - 161

PDF (Inggris)

Abstrak View: 369,

PDF (Inggris) Download: 183

Telemedicine and Beyond: Halodoc’s Digital Supply Chain Strategy for Better Medical Access and Quality in Indonesia

Anissa Pranadewi (Author)

162 - 174

PDF (Inggris)

Abstrak View: 440,

PDF (Inggris) Download: 640

Sustainable Manufacturing Transformation at Unilever: Comitment to Environmentally Friendly Production

Tedi Haryanto (Author)

175 - 182

PDF (Inggris)

Abstrak View: 596,

PDF (Inggris) Download: 481

Technology Innovation in F&B Supply Chain: J.CO Digital Transformation as a Competitive Strategy

Aliya Khoirunnisa (Author)

183 - 193

PDF (Inggris)

Abstrak View: 530,

PDF (Inggris) Download: 221

Does Storytelling Spark Empathy and Drive Prosocial Consumption in Social Crowdfunding? Evidence from KitaBisa’s Crowdfunding Campaigns

Hendy Mustiko Aji (Author)

194 - 204

PDF (Inggris)

Abstrak View: 277,

PDF (Inggris) Download: 256

Unpacking Trust in AI-Based E-Commerce: An Integrated Model of Cognitive and Psychological Drivers of Purchase Intention Among Gen Z Shopee Users

Arif Hartono (Author)

205 - 225

PDF (Inggris)

Abstrak View: 676,

PDF (Inggris) Download: 547

The Influence of Halal Certification, Halal Awareness and Brand Image on Halal Food Product Purchase Intention in Indonesia

Muhammad Sayyid Hanif, Budi Astuti (Author)

226 - 238

PDF (Inggris)

Abstrak View: 315,

PDF (Inggris) Download: 183

Sustainable Marketing Strategy: Building Brand Image and Sustainable Purchase Intention in the Cosmetics Industry

Ratna Roostika (Author)

239 - 253

PDF (Inggris)

Abstrak View: 361,

PDF (Inggris) Download: 190

Beyond Popularity: What Really Drives Brand Perception in Tiktok Influencer Marketing?

Alldila Nadhira Ayu Setyaning, Dewangga Arya Waskita, Pahlevi Wirandamukti (Author)

254 - 268

PDF (Inggris)

Abstrak View: 326,

PDF (Inggris) Download: 137

Enhancing E-Commerce Experience with Augmented Reality: The Impact on Purchase Intentions in Indonesia

RR. Siti Muslikhah (Author)

269 - 283

PDF (Inggris)

Abstrak View: 246,

PDF (Inggris) Download: 161

Can Justice in Public Services Affect Complaints and Behavioral Intentions?

Albari Albari, Anas Hidayat (Author)

284 - 292

PDF (Inggris)

Abstrak View: 211,

PDF (Inggris) Download: 89

From Experience to Endorsement: Determinants of Satisfaction and Intention to Recommend International Student Mobility

Istyakara Muslichah , Ahmad Zaki Maajid (Author)

293 - 309

PDF (Inggris)

Abstrak View: 259,

PDF (Inggris) Download: 130

Toward Islamic Wealth Management: Insights from Islamic Family Financial Socialization

Wan Rasyidah Wan Nawang , Fuadah Johari, Syadiyah Abdul Shukor, Syahidawati Shahwan, Mahdhir Abdullah (Author)

310 - 320

PDF (Inggris)

Abstrak View: 300,

PDF (Inggris) Download: 154

Digital Faith Meets Sustainability: The Role of AI and Religiosity in Shaping Green Purchase Intentions in Bangladesh

Nabila Islam, Hanim Bt Hj Misbah (Author)

321 - 334

PDF (Inggris)

Abstrak View: 304,

PDF (Inggris) Download: 155

A Narrative Review of Influencer Marketing: The Role of Credibility and Emotional Engagement in Shaping Gen Z's Purchase Intentions

Ummu Savira Maulida Akhmad (Author)

335 - 345

PDF (Inggris)

Abstrak View: 631,

PDF (Inggris) Download: 1161

CUSTOMER RETENTION THROUGH BRANDING AND SERVICE EXCELLENCE IN LOCAL COFFEE SHOPS IN YOGYAKARTA

Muhamad Khalief Syuhada (Author)

346 - 352

PDF (Inggris)

Abstrak View: 370,

PDF (Inggris) Download: 158

Buy Now, Pay Later and the Digital Lifestyle: An STP Analysis of AlloBank’s Strategy for the Gen Z Market

Dewita Putri Maharani, Fatia Hikmawati (Author)

353 - 361

PDF (Inggris)

Abstrak View: 303,

PDF (Inggris) Download: 265

Factors Influencing TikTok Video Advertisements on Intentions to Enroll in Higher Education Institutions Among Generation Z’s Middle Eastern Students in Malaysia

Sara Fawzi Aboushehata, Wan Rasyidah Nawang, Eizan Azira Mat Sharif (Author)

362 - 371

PDF (Inggris)

Abstrak View: 375,

PDF (Inggris) Download: 281

The Rise of Digital Banks in Malaysia: Discussion on Industry Impact and Strategic Insights

Mohd Shukor Harun (Author)

372 - 382

PDF (Inggris)

Abstrak View: 613,

PDF (Inggris) Download: 1128

Financing Risk in Islamic Rural Banking in Indonesia: Internal and External Factors Determining

Sutrisno Sutrisno (Author)

383 - 395

PDF (Inggris)

Abstrak View: 226,

PDF (Inggris) Download: 105

Accountıng And Financial Management Digital Competence of Malaysian Future Accountants

Mohammad Noor Osman, Siti Zaidah Turmin, Saidatunur Fauzi Saidin, Mohd Mohid Rahmat (Author)

396 - 405

PDF (Inggris)

Abstrak View: 421,

PDF (Inggris) Download: 188

What Happens After The Announcement Of The Launch Of Danantara On Indices In Indonesıa?

Mellisa Fitri Andriyani Muzakir (Author)

406 - 416

PDF (Inggris)

Abstrak View: 345,

PDF (Inggris) Download: 209

Strategic Sustainability through the RBV Lens: ESG as a Moderator in the Link Between Environmental Innovation, Sustainable Supply Chains and Financial Performance

Dessy Isfianadewi (Author)

417 - 430

PDF (Inggris)

Abstrak View: 294,

PDF (Inggris) Download: 227

The Role of Corporate Governance Mechanism and Green Innovation on Firm Performance

Khoirina Noor Anindya (Author)

431 - 441

PDF (Inggris)

Abstrak View: 239,

PDF (Inggris) Download: 127

External Shock and Industry Resilience: The Contagion Effect of Trump Retaliation Tariff in the Indonesian Stock Exchange

Abdur Rafik (Author)

442 - 451

PDF (Inggris)

Abstrak View: 349,

PDF (Inggris) Download: 266

The Effect of Financial Constraints and Financial Risk on Capital Structure with Profitability and Tangibility as Moderating Variables

Abdul Moin (Author)

452 - 462

PDF (Inggris)

Abstrak View: 204,

PDF (Inggris) Download: 168

AI-Driven Disruption in Banking: OCBC’s Bold Move Toward Digital Service Optimization

Anisa Nur Hasanah (Author)

463 - 474

PDF (Inggris)

Abstrak View: 678,

PDF (Inggris) Download: 871

Revisiting the EKC Hypothesis in Indonesia: The Role of Economic Growth, Coal Production, and Renewable Energy in Carbon Emissions

Katiya Nahda, Achmad Rizal (Author)

475 - 485

PDF (Inggris)

Abstrak View: 232,

PDF (Inggris) Download: 133

Digital Cross-Border Trade Between Malaysia and ASEAN: A Comparative Digital Economy Framework Agreement (DEFA) Analysis

Hartini Mohammad (Author)

486 - 496

PDF (Inggris)

Abstrak View: 427,

PDF (Inggris) Download: 363

Enhancing the Measurement of Financial Literacy: Integrating Digital Dimensions for Inclusive Financial Well-Being

Fuadah Binti Johari (Author)

497 - 509

PDF (Inggris)

Abstrak View: 496,

PDF (Inggris) Download: 201

Hierarchy of Knowledge and Values in Management: A Qualitative Study Based on Literature Review

Yusuf Amri Amrullah, Dinda Sukmaningrum, Arika Mimanda (Author)

510 - 522

PDF (Inggris)

Abstrak View: 253,

PDF (Inggris) Download: 111

Student Loan Repayment: A Global Review of Behavioural, Financial, and Policy Dimensions (2020–2025)

Nik Norsyarmimi binti Nik Noor Rezam, Fuadah binti Johari, Hanim binti Misbah, Wan Nurhanan binti Wan Suhaimi, Mohd Nazri bin Mohd Noor (Author)

523 - 535

PDF (Inggris)

Abstrak View: 517,

PDF (Inggris) Download: 466

Does Digital Entrepreneurship Education Affect Students’ Interest in Digital Entrepreneurship?

Tri Lestari Wahyuning Utami (Author)

536 - 547

PDF (Inggris)

Abstrak View: 317,

PDF (Inggris) Download: 134

Connecting the Dots: How Business Model Innovation Bridges Innovation Capability and MSMEs' Performance?

Baziedy Aditya Darmawan (Author)

548 - 565

PDF (Inggris)

Abstrak View: 237,

PDF (Inggris) Download: 138

Exploring Entrepreneurial Mindsets and Aspirations Among Management Undergraduates

Hanifa Nur Fadhilla (Author)

566 - 579

PDF (Inggris)

Abstrak View: 286,

PDF (Inggris) Download: 99

Digital Leadership for Building Digital Entrepreneurship of MSMEs

Muafi, Anas Hidayat (Author)

580 - 594

PDF (Inggris)

Abstrak View: 253,

PDF (Inggris) Download: 120

Student's Readiness for the Industry: An Analytical of Digital Literacy Aspect

Reynaldi Dwi Junianta, Andriyastuti Suratman (Author)

595 - 610

PDF (Inggris)

Abstrak View: 300,

PDF (Inggris) Download: 171

Ground Floor, Mirror, and Puzzle Piece: Salary Sensemaking Among Indonesian Gen Z

Jaya Addin Linando (Author)

611 - 625

PDF (Inggris)

Abstrak View: 284,

PDF (Inggris) Download: 202

Generation Z's Expectations for Well-being in the Workplace: The Role of Work Meaningfulness and Gender Factors

Maisaroh (Author)

626 - 637

PDF (Inggris)

Abstrak View: 231,

PDF (Inggris) Download: 119

Utilization of System Application and Product in Data Processing (SAP) to Support Employee Data Management Effectiveness

Luthfi Akmal Ramadhan, Arif Hartono (Author)

638 - 647

PDF (Inggris)

Abstrak View: 299,

PDF (Inggris) Download: 148

From Abroad Learning to Sustainability Impacts: A TCCM-Based Research Agenda for Sustainability Knowledge Acquisition

Putra Endi Catyanadika (Author)

648 - 661

PDF (Inggris)

Abstrak View: 354,

PDF (Inggris) Download: 201

Lihat semua terbitan

Articles