Technology Innovation in F&B Supply Chain: J.CO Digital Transformation as a Competitive Strategy
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Abstrak
This research examines how J.CO Donuts & Coffee implements digital transformation to improve supply chain efficiency and maintain a competitive advantage in the food and beverage (F&B) industry. By leveraging technologies such as artificial intelligence (AI), Internet of Things (IoT), and blockchain, J.CO optimizes inventory management, demand forecasting, and distribution processes. In addition, J.CO also adopts agile business model innovation and circular economy principles to support sustainability. This study uses a descriptive qualitative approach based on secondary data and indirect observation, highlighting J.CO as an example of dynamic capabilities in the face of technological disruption. The findings of this study show that digital transformation not only optimizes operations, but also drives sustainable customer value creation and strengthens the company's market resilience.
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