Digital Innovation in Action: How GHR Inc.’s Approach Excels in Transforming Value Creation and Enhancing Value Proposition
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This study examines the digital transformation strategy that has been implemented by GHR Inc., an Indonesian human resources solution technology start-up, to understand its approach to value creation and value proposition in a rapidly evolving market. The utilisation of desk research and interviews in the study has revealed that the company employs a range of technologies, including GPS tracking, real-time reporting, and self-service portals, to enhance operational efficiency and the user experience. The implementation of these transformations has not only led to the optimisation of internal processes but also enabled the company to deliver more relevant, customer-centric solutions. GHR Inc. has repositioned its value proposition from a traditional HR administration tool to a real-time, data-driven strategic platform, reflecting its adaptive capabilities amid changing market needs. A data-driven innovation approach, comprising the development of a Minimum Viable Product (MVP), feature iteration, and feedback analysis, serves to strengthen the organisation's role as a proactive and sustainable HR Tech provider. Nevertheless, challenges persist, including data security risks, technological complexity, information overload, and rising customer expectations. The study's findings suggest that enhancing cybersecurity measures, collaborating with other digital ecosystems, and leveraging AI and blockchain for future value creation are recommended. This study contributes to the growing field of research on digital innovation and operational strategy, particularly within the context of HR technology. Furthermore, it provides practical insights for technology companies seeking to create sustainable and competitive value through digital transformation
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