Effectiveness of the SWOT Analysis Business Approach and Canvas Business Model Through Amunisikita's Culinary Business Practices in Business Competition

Abstrak

Food is a basic need for humans. This makes the culinary business a promising business. Competition between culinary businesses is becoming increasingly competitive. A competitive strategy is needed as well as unique features that make a business attractive and in great demand. Apart from that, it is also necessary to have an effective approach to be able to analyze a business so that you can see two points of view, namely inward and outward. One approach that can be taken is using SWOT analysis and also the Business Model Canvas. These two approaches can analyze business from two points of view. This research was carried out through business practice, namely experimentally where the research results were based on the use of the SWOT Analysis business approach and the Business Model Canvas which were directly applied to business practice. The business that is used as practice is a culinary business with the Amunisikita brand which sells Korean food products. The results of business practice research show that the SWOT Analysis and Business Model Canvas business approaches are quite effective in business competition. Through the SWOT Analysis business approach and Business Model Canvas, businesses can assess themselves from the outside and inside so that they can help determine the right competitive strategy in competition between other culinary businesses.