The Significance of Smart Shopper Perceptions and Trust on Shopping Behavioral Intentions in Retail Considering Gender and Age Factors
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Smart shopper perception is a consumer who thinks more about the benefits obtained from shopping and believes it will increase smart shopper perception by influencing behavioral intentions. However, if consumers cannot fulfill their needs, their behavioral intentions will decrease. Therefore, this study examines the gap between savvy shopper perceptions and consumers' behavioral intentions to shop. This research is based on channel expansion theory, which explains the factors that influence consumer perceptions. This research aims to determine the influence of smart shoppers and trust in influencing consumer shopping behavior and intentions. This research further examines consumer relationships based on gender and age as new factors influencing their shopping behavior. This research uses the structural equation modeling (SEM) method to distribute samples from a total of 139 respondents in the questionnaire. Testing was carried out using the IBM SPSS 25 program and SEM-AMOS 24 software.
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