Wanti Jaya Carwash

Abstrak

This research aims to evaluate the business performance of Wanti Jaya Carwash, a vehicle washing business located in Tebing Tinggi, Jambi. With the increasing number of four-wheeled vehicles and the need for routine maintenance to maintain the cleanliness and durability of vehicles, Wanti Jaya Carwash offers innovative solutions in car washing services using a hydraulic system. This business was founded by Mr Ridwan Putra in March 2021 and has received a positive response from the local community. This research identifies the main problems faced by Wanti Jaya Carwash, including fluctuations in the number of consumers and competition with similar businesses. Through analysis of pricing and promotion strategies, especially vehicle pick-up and drop-off services, this research evaluates the implementation and success of these strategies. Data was collected from various sources, including literature and direct observations in the field. The research results show that the implementation of hydraulic systems and service innovations, such as mini cafes and free wifi, increase customer satisfaction. Apart from that, promotional strategies through social media and distributing brochures are effective in attracting new consumers. However, challenges such as dependence on electricity and the need for continuous upgrades are important concerns for business continuity. This research provides benefits for students in understanding the implementation of business strategies and for companies in improving performance and competitiveness. Academics can also use these findings as material for curriculum evaluation that is relevant to industry needs. In this way, it is hoped that Wanti Jaya Carwash can continue to develop and become the leading car wash service company in Indonesia.