Evaluating PT Unilever Indonesia Tbk’s 2019 - 2023 Financial Performance using Profitability Ratio

Abstrak

For this diversified, competitive, and fast-changing business world, companies like PT. Unilever Indonesia Tbk should develop and execute a financial plan. Having a strong ground within the fast-moving consumer goods sector, which delivers food and beverage, personal care, and home care product items to mass people in Indonesia, Unilever is an industrial giant. This paper makes a critical analysis of Unilever Indonesia's financial position between the period 2019-2023, assuming the impacts of the global pandemic COVID-19 on consumer behavior, market trends, and company operations. This research compares the financial performance of Unilever with the most similar FMCG competitors: PT Indofood and PT Mayora Indah. Despite the fact that Unilever possessed most of the highest profitability ratios, the better sales, superior assets position, and wider market presence belonged to Indofood, which was an absolute industry player by 2023. The analysis dictates that Unilever focuses on efficiency and profitability, while Indofood targets market dominance by leverage and large assets. That, therefore, means one needs to be effective in the management of resources and strategic positioning to gain a competitive advantage. Such work will be highly resourceful for the investors, the market analysts, and the company strategists in the areas of the financial health, the operational efficiencies, and the strategic decisions towards the sustainability and growth in the competitive market. So, monitoring such financial ratios to find the continuous financial health of the company is very necessary.