Exploring Entrepreneurial Mindsets and Aspirations Among Management Undergraduates
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This study explores the motivational antecedents, trait perceptions, and career aspirations of undergraduate management students in Yogyakarta using a sequential explanatory mixed-methods design. Quantitative findings from structural path modeling (n = 222) revealed that self-driven motivation (SEL) significantly predicted both start-up and family business intentions, while perceived study effectiveness (EFF) predicted both entrepreneurial and professional career aspirations. Family influence (FAM) had a strong direct effect on family business intention but not on other career paths. Entrepreneurial traits such as leadership and planning did not significantly mediate these relationships. The qualitative phase, drawing on thematic analysis of open-ended student narratives, enriched these findings by identifying key themes such as intrinsic ambition, family expectations, perceived program versatility, and critical entrepreneurial traits: risk-taking, creativity, persistence, and honesty. Notably, honesty and phased career strategies emerged as underexplored but significant themes. Together, the findings suggest that while internal motivation and perceived curriculum relevance drive entrepreneurial intent, emerging traits and ethical values like honesty deserve further attention in future research and pedagogy. This integrated approach offers vital implications for entrepreneurship education, especially in culturally contextualized and early-career populations.
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