From Traditional Markets to Digital Frontiers: Islamic Marketing in a Technological Era
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Abstract
In today's dynamic global marketing environment, Islamic marketing faces the dual challenge and opportunity of adapting traditional principles to thrive in a rapidly digitalizing world. This article examines the evolution of Islamic marketing strategies from conventional markets to digital platforms, responding to the transformative impact of technology. It begins by outlining foundational Islamic marketing principles rooted in ethics and culture, followed by a comprehensive review of literature on technological integration in Islamic marketing practices. Through insightful case studies and examples, the study illustrates effective digital strategy implementations aligned with Islamic values. Key digital tools such as social media, e-commerce, and data analytics are explored for their role in enhancing the reach and impact of Islamic marketing campaigns. Despite these advancements, ethical dilemmas and the preservation of cultural authenticity emerge as critical challenges in digital Islamic marketing. This analysis underscores the importance of maintaining integrity and relevance while leveraging technological innovations. Ultimately, this article contributes to the ongoing discourse on ethical marketing practices in Islamic contexts and suggests future research directions. It emphasizes the need for continuous adaptation and innovation in Islamic marketing strategies to effectively navigate the complexities of a technology-driven era.
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