AI-Driven Strategic Decision-Making for Sustainable Business Transformation in the Manufacturing Industry
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Abstract
Advances in digital technology and the increasing complexity of global competition have driven the manufacturing industry to integrate Artificial Intelligence (AI) into business processes and strategic decision-making to enhance competitiveness and achieve sustainable business transformation. Although various studies have examined the implementation of AI in improving operational efficiency and digital transformation, research that positions AI as a strategic capability in linking strategic decision-making with sustainable business transformation in the manufacturing industry remains relatively limited. Therefore, this study aims to analyze the role of AI-driven strategic decision-making in driving sustainable business transformation through a conceptual approach based on a literature synthesis. This study employs a qualitative approach using the Systematic Literature Review (SLR) method combined with thematic synthesis of various scientific literature on Artificial Intelligence, strategic decision-making, Dynamic Capabilities Theory, and sustainable business transformation in the context of the manufacturing industry. The results indicate that AI functions as a strategic capability that enhances the quality of decision-making through data analysis, predictive analytics, real-time information processing, and intelligent decision support systems. The findings also show that AI drives sustainable business transformation by improving operational efficiency, optimizing resource utilization, strengthening innovation, and integrating economic, social, and environmental aspects into manufacturing companies’ strategies. This study makes a theoretical contribution by developing a conceptual framework that integrates artificial intelligence, strategic decision-making, and sustainable business transformation, and provides practical implications for manufacturing companies on how to leverage AI as a strategic capability to enhance competitiveness and achieve long-term business sustainability.
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