Tracking Tourists’ Risk Perception on Behavioral Intentions: The Mediated-Moderation of Psychological Risk
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Abstract
This study aims to investigate the role of sanitary risk and perceived travel risk on tourists' behavioral intentions to travel with psychological risk as mediation and moderation. This study uses perceived risk theory to explain the relationships. A quantitative approach was employed, collecting data from 133 tourists in Indonesia using purposive sampling and an online survey. The data obtained is analyzed using Structural Equation Modeling with Partial Least Square. The results of this study reveal that sanitary risk and perceived travel risk influence tourists' behavioral intentions. Furthermore, this study also confirms that the higher the risk perception, the lower the tourist's behavioral intention to travel. It is also found that psychological risk can strengthen and weaken tourists' intentions to travel. The implications of this study are important for both scholars and policy makers to better understand and predict future tourist behavior, as well as for transportation and hospitality service providers to manage and mitigate perceived risks.
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