Volume 1, Tahun 2024

The Proceedings of the ASEAN School of Business Network International Conference (ASBNIC) is an annual event that unites academics, researchers, and professionals. The featuring key themes in this Proceedings such as:

  • Accounting & Financial Management
  • Human Capital Management
  • Marketing Management
  • Strategic, Operation Management, and Management of Technology
  • Economics
  • Entrepreneurship and Social Sciences

Join us for insightful keynote speeches, research presentations, and interactive sessions aimed at fostering collaboration and knowledge exchange. All accepted papers will be published with open access, ensuring global availability.

For more details and registration, visit our website or contact us at info@aseansbn.org.

Current Issue

Vol. 2 (2025): Volume 2, Tahun 2025

Published: 2025-12-14

Articles

Building a Future-Ready Public Sector with AI: Enabling an Actionable AI Framework

Norazlin Mohd Nor, Mior Harris Mior Harun, Norzanah Mat Nor (Author)

1 - 23

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Abstract View: 998, PDF Download: 316

AI-Powered Recommendation Systems and Customer Engagement Among International Students in Malaysia: The Mediating Role of Perceived Trust

Ghaith Abdulridha Mubdir, Sharizal Hashim, Nadzirah Rosli (Author)

24 - 34

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Abstract View: 553, PDF Download: 385

Reconstruction and Validation of Sustainable Supply Chain, Risk Management and Sustainable Performance Using Factor Analysis: Evidence from SMEs in Indonesia

Siti Nursyamsiah, Muhammad Saddam Sofyandi, Annisa Sayyidah Amin (Author)

35 - 46

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Abstract View: 349, PDF Download: 180

In What Ways Does Artificial Intelligence Support Managers to Pursue Business Model Innovation?

Anjar Priyono (Author)

47 - 60

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Abstract View: 356, PDF Download: 190

Planning, Organizing, Leading, and Controlling in Islam: A Value-Driven Approach to Organizational Management

Roidah Lina, Ummu Savira Maulida Akhmad (Author)

61 - 82

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Abstract View: 574, PDF Download: 590

Digital Lending: The Role of Rationality, Experience, and Behavioral Intention to Re-Applied P2P Lending in Yogyakarta

Dinda Sukmaningrum (Author)

83 - 97

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Abstract View: 399, PDF Download: 188

Digital Innovation in Action: How GHR Inc.’s Approach Excels in Transforming Value Creation and Enhancing Value Proposition

Berliando Rahmadanto Pamudya (Author)

98 - 110

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Abstract View: 408, PDF Download: 204

Reinventing the Flow: Adaptive Strategies in a Disrupted Sanitation

Honesty Artanty (Author)

111 - 123

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Abstract View: 319, PDF Download: 167

Digital Transformation and Marketing Integration in Franchise Minimarkets: Strategic Insights from Indonesia’s Retail Leaders

Fitri Rahayu Anggorowati (Author)

124 - 135

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Abstract View: 842, PDF Download: 211

AI and Big Data in E-Commerce: Amazon’s Digital Innovation in Its Operational Processes

Rahmatin Sabila Rizqy, Nevlin Sheva Nabilla (Author)

136 - 149

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Abstract View: 1038, PDF Download: 476

Hospital Digital Transformation for Healthcare Excellence: Overcoming Challenges toward Sustainable Service

Urip Evin Nurhani, Febriana Endah Sari (Author)

150 - 161

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Abstract View: 488, PDF Download: 265

Telemedicine and Beyond: Halodoc’s Digital Supply Chain Strategy for Better Medical Access and Quality in Indonesia

Anissa Pranadewi (Author)

162 - 174

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Abstract View: 549, PDF Download: 781

Sustainable Manufacturing Transformation at Unilever: Comitment to Environmentally Friendly Production

Tedi Haryanto (Author)

175 - 182

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Abstract View: 721, PDF Download: 549

Technology Innovation in F&B Supply Chain: J.CO Digital Transformation as a Competitive Strategy

Aliya Khoirunnisa (Author)

183 - 193

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Abstract View: 614, PDF Download: 269

Does Storytelling Spark Empathy and Drive Prosocial Consumption in Social Crowdfunding? Evidence from KitaBisa’s Crowdfunding Campaigns

Hendy Mustiko Aji (Author)

194 - 204

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Abstract View: 404, PDF Download: 333

Unpacking Trust in AI-Based E-Commerce: An Integrated Model of Cognitive and Psychological Drivers of Purchase Intention Among Gen Z Shopee Users

Arif Hartono (Author)

205 - 225

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Abstract View: 841, PDF Download: 671

The Influence of Halal Certification, Halal Awareness and Brand Image on Halal Food Product Purchase Intention in Indonesia

Muhammad Sayyid Hanif, Budi Astuti (Author)

226 - 238

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Abstract View: 444, PDF Download: 269

Sustainable Marketing Strategy: Building Brand Image and Sustainable Purchase Intention in the Cosmetics Industry

Ratna Roostika (Author)

239 - 253

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Abstract View: 459, PDF Download: 246

Beyond Popularity: What Really Drives Brand Perception in Tiktok Influencer Marketing?

Alldila Nadhira Ayu Setyaning, Dewangga Arya Waskita, Pahlevi Wirandamukti (Author)

254 - 268

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Abstract View: 453, PDF Download: 305

Enhancing E-Commerce Experience with Augmented Reality: The Impact on Purchase Intentions in Indonesia

RR. Siti Muslikhah (Author)

269 - 283

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Abstract View: 362, PDF Download: 260

Can Justice in Public Services Affect Complaints and Behavioral Intentions?

Albari Albari, Anas Hidayat (Author)

284 - 292

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Abstract View: 311, PDF Download: 129

From Experience to Endorsement: Determinants of Satisfaction and Intention to Recommend International Student Mobility

Istyakara Muslichah , Ahmad Zaki Maajid (Author)

293 - 309

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Abstract View: 354, PDF Download: 182

Toward Islamic Wealth Management: Insights from Islamic Family Financial Socialization

Wan Rasyidah Wan Nawang , Fuadah Johari, Syadiyah Abdul Shukor, Syahidawati Shahwan, Mahdhir Abdullah (Author)

310 - 320

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Abstract View: 377, PDF Download: 206

Digital Faith Meets Sustainability: The Role of AI and Religiosity in Shaping Green Purchase Intentions in Bangladesh

Nabila Islam, Hanim Bt Hj Misbah (Author)

321 - 334

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Abstract View: 406, PDF Download: 215

A Narrative Review of Influencer Marketing: The Role of Credibility and Emotional Engagement in Shaping Gen Z's Purchase Intentions

Ummu Savira Maulida Akhmad (Author)

335 - 345

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Abstract View: 834, PDF Download: 1273

CUSTOMER RETENTION THROUGH BRANDING AND SERVICE EXCELLENCE IN LOCAL COFFEE SHOPS IN YOGYAKARTA

Muhamad Khalief Syuhada (Author)

346 - 352

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Abstract View: 500, PDF Download: 216

Buy Now, Pay Later and the Digital Lifestyle: An STP Analysis of AlloBank’s Strategy for the Gen Z Market

Dewita Putri Maharani, Fatia Hikmawati (Author)

353 - 361

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Abstract View: 416, PDF Download: 358

Factors Influencing TikTok Video Advertisements on Intentions to Enroll in Higher Education Institutions Among Generation Z’s Middle Eastern Students in Malaysia

Sara Fawzi Aboushehata, Wan Rasyidah Nawang, Eizan Azira Mat Sharif (Author)

362 - 371

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Abstract View: 499, PDF Download: 372

The Rise of Digital Banks in Malaysia: Discussion on Industry Impact and Strategic Insights

Mohd Shukor Harun (Author)

372 - 382

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Abstract View: 809, PDF Download: 1394

Financing Risk in Islamic Rural Banking in Indonesia: Internal and External Factors Determining

Sutrisno Sutrisno (Author)

383 - 395

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Abstract View: 302, PDF Download: 160

Accountıng And Financial Management Digital Competence of Malaysian Future Accountants

Mohammad Noor Osman, Siti Zaidah Turmin, Saidatunur Fauzi Saidin, Mohd Mohid Rahmat (Author)

396 - 405

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Abstract View: 535, PDF Download: 262

What Happens After The Announcement Of The Launch Of Danantara On Indices In Indonesıa?

Mellisa Fitri Andriyani Muzakir (Author)

406 - 416

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Abstract View: 445, PDF Download: 280

Strategic Sustainability through the RBV Lens: ESG as a Moderator in the Link Between Environmental Innovation, Sustainable Supply Chains and Financial Performance

Dessy Isfianadewi (Author)

417 - 430

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Abstract View: 410, PDF Download: 2184

The Role of Corporate Governance Mechanism and Green Innovation on Firm Performance

Khoirina Noor Anindya (Author)

431 - 441

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Abstract View: 345, PDF Download: 191

External Shock and Industry Resilience: The Contagion Effect of Trump Retaliation Tariff in the Indonesian Stock Exchange

Abdur Rafik (Author)

442 - 451

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Abstract View: 486, PDF Download: 334

The Effect of Financial Constraints and Financial Risk on Capital Structure with Profitability and Tangibility as Moderating Variables

Abdul Moin (Author)

452 - 462

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Abstract View: 290, PDF Download: 239

AI-Driven Disruption in Banking: OCBC’s Bold Move Toward Digital Service Optimization

Anisa Nur Hasanah (Author)

463 - 474

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Abstract View: 806, PDF Download: 1320

Revisiting the EKC Hypothesis in Indonesia: The Role of Economic Growth, Coal Production, and Renewable Energy in Carbon Emissions

Katiya Nahda, Achmad Rizal (Author)

475 - 485

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Abstract View: 336, PDF Download: 190

Digital Cross-Border Trade Between Malaysia and ASEAN: A Comparative Digital Economy Framework Agreement (DEFA) Analysis

Hartini Mohammad (Author)

486 - 496

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Abstract View: 554, PDF Download: 471

Enhancing the Measurement of Financial Literacy: Integrating Digital Dimensions for Inclusive Financial Well-Being

Fuadah Binti Johari (Author)

497 - 509

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Abstract View: 708, PDF Download: 305

Hierarchy of Knowledge and Values in Management: A Qualitative Study Based on Literature Review

Yusuf Amri Amrullah, Dinda Sukmaningrum, Arika Mimanda (Author)

510 - 522

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Abstract View: 357, PDF Download: 177

Student Loan Repayment: A Global Review of Behavioural, Financial, and Policy Dimensions (2020–2025)

Nik Norsyarmimi binti Nik Noor Rezam, Fuadah binti Johari, Hanim binti Misbah, Wan Nurhanan binti Wan Suhaimi, Mohd Nazri bin Mohd Noor (Author)

523 - 535

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Abstract View: 717, PDF Download: 598

Does Digital Entrepreneurship Education Affect Students’ Interest in Digital Entrepreneurship?

Tri Lestari Wahyuning Utami (Author)

536 - 547

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Abstract View: 423, PDF Download: 200

Connecting the Dots: How Business Model Innovation Bridges Innovation Capability and MSMEs' Performance?

Baziedy Aditya Darmawan (Author)

548 - 565

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Abstract View: 344, PDF Download: 222

Exploring Entrepreneurial Mindsets and Aspirations Among Management Undergraduates

Hanifa Nur Fadhilla (Author)

566 - 579

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Abstract View: 383, PDF Download: 153

Digital Leadership for Building Digital Entrepreneurship of MSMEs

Muafi, Anas Hidayat (Author)

580 - 594

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Abstract View: 343, PDF Download: 165

Student's Readiness for the Industry: An Analytical of Digital Literacy Aspect

Reynaldi Dwi Junianta, Andriyastuti Suratman (Author)

595 - 610

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Abstract View: 411, PDF Download: 231

Ground Floor, Mirror, and Puzzle Piece: Salary Sensemaking Among Indonesian Gen Z

Jaya Addin Linando (Author)

611 - 625

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Abstract View: 397, PDF Download: 291

Generation Z's Expectations for Well-being in the Workplace: The Role of Work Meaningfulness and Gender Factors

Maisaroh (Author)

626 - 637

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Abstract View: 342, PDF Download: 171

Utilization of System Application and Product in Data Processing (SAP) to Support Employee Data Management Effectiveness

Luthfi Akmal Ramadhan, Arif Hartono (Author)

638 - 647

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Abstract View: 391, PDF Download: 202

From Abroad Learning to Sustainability Impacts: A TCCM-Based Research Agenda for Sustainability Knowledge Acquisition

Putra Endi Catyanadika (Author)

648 - 661

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Abstract View: 452, PDF Download: 313
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