C Does Digital Entrepreneurship Education Affect Students’ Interest in Digital Entrepreneurship?

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Tri Lestari Wahyuning Utami

Abstract

The rapid development of technology has become a major force in transforming traditional business models into digital ones. As businesses adapt to the demands of the digital era, the education sector is also undergoing significant changes, particularly through the introduction of digital entrepreneurial education. The design of digital entrepreneurship education integrates business knowledge with digital skills. This form of education aims to equip students with digital entrepreneurial knowledge that prepares them to face both the challenges and opportunities in the digital business. However, an important question arises: Does digital entrepreneurial knowledge encourage digital entrepreneurial intention among students? This study is conducted to analyze the relationship between digital entrepreneurial knowledge and digital entrepreneurial intention. Digital entrepreneurial knowledge can enhance students’ intention to start a digital business. The knowledge also strengthens their interest in digital business through digital self-efficacy. Digital self-efficacy refers to students’ belief in their ability to successfully apply digital skills and knowledge. It plays a crucial role in shaping students’ motivation and readiness to engage in digital entrepreneurship. By analyzing these relationships, this study contributes to a deeper understanding of how digital entrepreneurship education can stimulate entrepreneurial intention in the digital economy.

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