Digital Leadership for Building Digital Entrepreneurship of MSMEs

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Muafi
Anas Hidayat

Abstract

This research aims to analyze the role of digital leadership and digital entrepreneurship indicators from various literatures that best suit creative MSMEs. This research analyzes the model and process of digital leadership in increasing digital entrepreneurship. This study is a qualitative research with the object of research on creative MSMEs in Daerah Istimewa Yogyakarta (DIY), Indonesia. Descriptive analysis was conducted using primary data obtained through interviews with informants.  Informants consisted of: creative MSME owners, experts in business and management of creative MSMEs, and the government as a regulator. The results explain that digital leadership is able to improve digital entrepreneurship as an effort to achieve SDGs in creative MSMEs in Daerah Istimewa Yogyakarta (DIY), Indonesia. This research recommends digital leadership models and processes in improving digital entrepreneurship on creative MSMEs in Daerah Istimewa Yogyakarta (DIY), Indonesia.

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